52% of Kenyans Are Offline. Your Message Shouldn't Be.
Strategic broadcast media planning & Buying for brands that need real national reach
Plan Your CampaignDigital campaigns concentrate with the connected minority. Meanwhile, 69.7% of Kenya lives in rural areas where internet access averages just 25%.
Older Kenyans and rural populations rely on radio and TV. Your social media ads never reach decision-makers in these segments.
Without broadcast planning, you oversaturate urban digital users while missing entire counties and communities.
Radio and TV reach where digital stops. Plan campaigns that cover all of Kenya.
95%+ national penetration
Local language stations reach rural communities. Morning and evening drive time delivers engaged audiences.
80%+ urban, 60%+ rural
Prime time slots reach families. News programming builds trust and authority for your brand.
Community-level trust
Regional stations in Kikuyu, Luo, Kalenjin, Kamba, and other languages deliver cultural relevance.
Professional credibility
Newspapers and magazines complement broadcast. Build comprehensive media strategies.
Client needed to launch a new product line across Kenya. Previous digital-only campaigns showed strong Nairobi performance but weak rural uptake.
We designed a 6-week integrated campaign combining prime-time TV spots on national channels, regional FM radio in 8 languages, and targeted digital for urban audiences.
Bank targeting small business owners needed reach beyond Nairobi, Mombasa, and Kisumu. Digital ads reached urban youth, missing key decision-makers.
Morning radio talk shows on business-focused stations plus evening TV news sponsorships reached SME owners during key listening times.
Get a free broadcast media plan. See where your message should go and what reach will cost.
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